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Tell Your Story Online…Honestly and Accurately
Social media has generated unprecedented transparency in online communications…personal and business alike. Those of us who regularly use the Internet know that just because information appears online,...
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How Many Social Media Contacts Do You Need?
Realistically, no one needs any social media contacts. Millions of people lead quite normal and fulfilling lives without a single social media contact. On the other hand, there are millions of others...
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Social Media: The Game-Changer For Professional Service Marketing
Without a doubt, social media has changed the way Internet-savvy people interact with each other. Like-minded service professionals can connect on LinkedIn and exchange useful information. Facebook...
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8 Steps To Successful Social Media Marketing For Service Professionals
As a marketing game-changer, social media is best incorporated into your marketing by following a planned and methodical approach. The following 8 steps offers an approach that will help you...
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Givers Get More In Social Media Marketing
Strange as it may sound, in social media marketing, givers get more. Few prospective clients go online looking for promotional content or sales pitches from service professionals. A Trustworthy Online...
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Pinterest: A Great Social Media Marketing Tool
Intrigued by the buzz that it’s generating, I took my first serious look at Pinterest. In case you have filtered the topic from your radar screen, Wikepedia explains: Pinterest is a pinboard-style...
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A Free Offer With Exceptional Value
Over the past week or so, I have been wondering about the value of the freebies promoted through social media such as LinkedIn and Facebook. Actually that very question was posed in a LinkedIn group of...
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Your Website Is Your Online Office
For many people, their office is where they do their work. However, for service professionals, an office is much more than just a workplace. It’s where they meet clients and exchange the information...
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How To Add Value To Your Online Conversations
Like the services themselves, professional service marketing includes conversations. In the marketing stage, these conversations are between the service professional and potential clients. The...
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Benefits of Online Marketing to Professional Services Marketing
Today I welcome my first guest blog, from Ademola Abimbola. For many years, professional service providers, like consultants, accountants, lawyers, and others, have been reluctant marketers. When it...
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Solving The Professional Service Marketing Puzzle
In my last blog post, I extended the offer of a free copy of my new book How To Market Professional Services. I was amazed and delighted with the response. The number of people who requested a copy...
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Tell Your Story Online…Honestly and Accurately
Social media has generated unprecedented transparency in online communications…personal and business alike. Those of us who regularly use the Internet know that just because information appears online,...
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